Sierra Eldridge
About Sierra Eldridge
Sierra Eldridge serves as the Associate Manager of Social Media and Influencer Marketing at Kinship, where she manages a budget exceeding $500K for influencer campaigns. With a background in marketing and extensive experience in influencer strategy, she drives brand awareness and user sign-ups through various activations.
Work at Kinship
Sierra Eldridge serves as the Associate Manager of Social Media and Influencer Marketing at Kinship, a role she has held since 2022. In this position, she manages a budget exceeding $500K annually for influencer campaigns. Her responsibilities include talent curation, contract negotiations, and tracking key performance indicators (KPIs). Eldridge drives brand awareness for The Wildest, achieving 10K sign-ups each year through over 100 influencer activations. She collaborates with cross-functional teams, including Editorial, Paid, and Social, to enhance engagement and sign-ups through influencer content.
Education and Expertise
Sierra Eldridge holds a Bachelor's Degree in Marketing Management from Syracuse University, where she studied from 2012 to 2014. Additionally, she earned a Bachelor of Science (B.S.) in Marketing from the University of New Haven, studying from 2010 to 2012. Her educational background provides a solid foundation for her expertise in social media and influencer marketing, enabling her to develop effective strategies and manage significant budgets in her current role.
Background
Before joining Kinship, Sierra Eldridge gained diverse experience in the marketing field. She worked as a Project Manager, Influencer at Black Girl Digital for one month in 2021 and held the position of Influencer Consultant at Kyndr by Infiniscape from 2022 to 2023. Her previous roles include Influencer and Affiliate Marketing Manager at Glossier, Inc. and Influencer Marketing Manager at NORTH SIX, both in 2022. Additionally, she has experience as a Digital Outreach Specialist at Terakeet and as an Account Strategist at Praytell.
Achievements
Sierra Eldridge has successfully launched influencer programs that have significantly increased engagement. Notably, she launched the Adopt a Pet influencer program, which garnered over 600K views, 60K engagements, and 700 clicks to the site. She utilizes Tribe Dynamics for strategy development and analytics tracking, ensuring effective measurement of campaign performance. Eldridge also curates strategy presentations and monthly reports to communicate influencer marketing strategies and results to leadership and stakeholders.