Munir Haddad
About Munir Haddad
Designer of exceptional customer experiences, defeater of waste, defender of sustainable capitalism. Creator of the Marketing Investment Model approach bridging driver based financial planning with marketing investment to ensure that marketing becomes a powerful profit driver, not an expense. Fascinated by McLuhan. Listening to Dr. Michael Crow, Jim Kim, Jim Heskett, Jim Collins, John Kotter, and John Mackey. Admirer of Dr. Mark Moasser and Laura Holmes Haddad. Cheerleader to a fantastic team at Kiosk. Specialties: Customer Experience Media: - Demand (SEM, PPC) - Awareness generating (social, digital, broad, video, out of home) Content: - Branded Content (Social, Mobile, Games, Online, Film, TV, Magazines) - Interactive Entertainment Revenue Generation: - Marketing investment as a driver of profit - Integrated Sales - Business Development Marketing: Integrated Campaign Development & Management, Agency Management, Social, CRM, Youth, Guerilla, PR, Corporate Communications CRM: - Programs that generate high ROI - Pioneer of Social CRM Business Planning: Strategic Development Driver-based planning