Elanchezhian Anandhan
About Elanchezhian Anandhan
Elanchezhian Anandhan is a Senior Marketing Manager at Kissflow, where he has played a significant role in the growth of Kissflow Procurement Cloud. With extensive experience in marketing and product management, he has contributed to various global brands and holds advanced degrees in marketing and business administration.
Current Role at Kissflow
Elanchezhian Anandhan currently serves as the Senior Marketing Manager at Kissflow, a position he has held since 2023. In this role, he focuses on developing marketing initiatives that align with sales efforts and address customer pain points. His responsibilities include providing valuable feedback to the product team based on market insights to enhance product offerings.
Previous Experience at Kissflow
Anandhan has a notable history with Kissflow, having worked as an Associate Product Marketing Manager from 2019 to 2021 and as a Marketing Manager from 2021 to 2023. He was the first marketing hire for Kissflow Procurement Cloud, where he played a key role in its growth journey and led marketing efforts that contributed to its recognition in the SpendMatters' 50-to-watch list.
Experience at Paragon Digital Services Pvt Ltd
Anandhan worked at Paragon Digital Services Pvt Ltd for several years in various roles. He began as an Analyst (Ad Trafficking) from 2009 to 2011, then served as Performance Marketing Lead from 2012 to 2018, and later as Account Manager for a brief period in 2011. During his tenure, he helped global brands such as Cadbury, Lenovo, and Kaspersky achieve revenue growth through performance marketing programs.
Education and Expertise
Anandhan holds an Advanced Programme for Marketing Professionals from the Indian Institute of Management, Calcutta, completed in 2022. He also earned a Master of Business Administration (MBA) in International Business from Pondicherry University from 2013 to 2015. Additionally, he has a Bachelor of Engineering (B.E) in Electronics and Communication Engineering from J.J. College of Engineering and Technology, completed in 2008.
Volunteer Experience
From 2020 to 2023, Anandhan volunteered at The Digital Workplace. His volunteer work allowed him to engage with various initiatives and contribute to the organization's mission, further enhancing his marketing and collaborative skills.