Lalith Boovaragavan
About Lalith Boovaragavan
Lalith Boovaragavan is a Product Marketing Manager at Kissflow, with over a decade of experience in B2B lead generation and customer conversion. He has worked in various marketing roles across the UK and India, and holds a Master's degree in International Business from Coventry University.
Work at Kissflow
Lalith Boovaragavan has been serving as the Product Marketing Manager at Kissflow since 2021. In this role, he focuses on software product and services marketing, leveraging his extensive experience in B2B lead generation and customer conversion. His responsibilities include developing marketing strategies that align with the company's goals and enhancing product visibility in the market.
Previous Experience in Marketing
Before joining Kissflow, Lalith worked at Aspire Systems as Deputy Manager Marketing from 2018 to 2021. He also held the position of Assistant Digital Marketing Manager at Quantrium Tech Private Limited from 2014 to 2018. His earlier roles include a Digital Marketing Intern at Digital Analyst Team in 2012 and a Field Sales Representative at Vectone in 2010. This diverse background has equipped him with a comprehensive understanding of marketing dynamics.
Education and Expertise
Lalith Boovaragavan holds a Master of Science (MSc) in International Business from Coventry University, which he completed from 2010 to 2011. He also earned a Bachelor of Commerce (B.Com.) in Accounting and Computer Science from the University of Madras between 2006 and 2009. His educational background supports his specialization in software product and services marketing.
International Work Experience
Lalith has accumulated over a decade of professional experience, with significant international exposure. He has worked in both the UK and India, allowing him to understand diverse market dynamics and customer behaviors. His roles in various capacities have contributed to his expertise in B2B marketing strategies.
Career Beginnings
Lalith began his career as a Warehouse Operative at Randstad UK in 2011, where he worked for 11 months. His early experiences in sales and marketing roles, including his position as a Field Sales Representative at Vectone, laid the foundation for his future career in product marketing.