Raja Manoharan
About Raja Manoharan
Raja Manoharan is an Associate Marketing Director with extensive experience in digital and mobile marketing. He holds an Executive Post Graduate Certificate in Marketing Management from the Indian Institute of Management, Kozhikode, and has worked with various organizations, including Kissflow and Dot Com Infoway, where he developed data-driven marketing strategies for international clients.
Work at Kissflow
Raja Manoharan currently holds the position of Associate Marketing Director at Kissflow, a role he has occupied since 2023. In this capacity, he is responsible for overseeing marketing initiatives and strategies within the organization. Prior to this, he served as Senior Manager - Digital Marketing at Kissflow from 2021 to 2023, where he focused on enhancing the company's digital presence and marketing effectiveness.
Education and Expertise
Raja Manoharan studied at the Indian Institute of Management, Kozhikode, where he earned an Executive Post Graduate Certificate in Marketing Management from 2016 to 2017. He also holds an MBA in Systems from Madurai Kamaraj University, completed between 2003 and 2006, and a Bachelor of Business Administration (BBA) in Marketing from the same university from 2000 to 2003. His educational background supports his expertise in both inbound and outbound marketing strategies.
Background
Raja Manoharan has extensive experience in marketing, having worked in various roles across multiple organizations. He served as VP Marketing at Dot Com Infoway from 2017 to 2021 and held several positions there, including Head of Mobile Marketing and Assistant Manager of Mobile Marketing. Additionally, he worked as Head of Registrations for the Global Mobile App Summit & Awards from 2015 to 2021. His career spans over a decade, focusing on digital marketing and campaign management.
Achievements
Throughout his career, Raja has demonstrated a strong ability to tailor marketing strategies for diverse international markets. He employs data-driven decision-making, utilizing analytical tools such as Google Analytics, Zoho Analytics, Power BI, App Annie, and Apps Flyer. His marketing expertise encompasses various domains, including Digital Marketing, Partner Marketing, Mobile Marketing, Events Marketing, and App & Mobile Games Marketing, with a strong focus on marketing automation and Account-Based Marketing (ABM) campaigns.