Sudarsan Lakshmipathi
About Sudarsan Lakshmipathi
Sudarsan Lakshmipathi is a Regional Marketing Manager for Southeast Asia at Kissflow, where he has worked since 2019. He specializes in growth hacking techniques and has a background in digital marketing and SEO.
Work at Kissflow
Sudarsan Lakshmipathi has been with Kissflow since 2019, initially serving as Digital Marketing Lead. In 2020, he transitioned to the role of Associate Product Marketing Manager, where he has worked for four years. In 2022, he took on the position of Regional Marketing Manager for Southeast Asia, where he has been responsible for creating and executing event roadmaps in the region. His work includes implementing an Account Based Marketing (ABM) program that identifies key accounts and maps intent to these accounts.
Education and Expertise
Sudarsan Lakshmipathi earned a Bachelor of Technology (BTech) degree in Information Technology from New Prince Shri Bhavani College of Engineering and Technology, completing his studies from 2008 to 2012. He specializes in growth hacking techniques aimed at accelerating brand traction and growth. His expertise extends to developing and implementing go-to-market strategies for various products, emphasizing organic growth and public relations.
Background
Before joining Kissflow, Sudarsan worked in various roles in the digital marketing field. He was a Freelance Web Developer and SEO Analyst from 2010 to 2012, followed by a position as an SEO Analyst at MacLead Certifications Pvt. Ltd. from 2012 to 2013. He later served as a Digital Marketing Specialist at the same company from 2013 to 2018. Additionally, he worked as a Project Coordinator at the Quality Council of India (QCI) for three months in 2016.
Achievements
Sudarsan Lakshmipathi has successfully implemented an Account Based Marketing (ABM) program at Kissflow, which focuses on identifying key accounts and aligning marketing efforts with their intent. He has also been responsible for creating and executing event roadmaps in the Southeast Asia region, contributing to the company's marketing initiatives. His work in developing go-to-market strategies has played a significant role in driving organic growth for multiple products.