Cinthia Nakada
About Cinthia Nakada
Cinthia Nakada serves as the Cell Therapy Market Access Lead at Kite Pharma, where she develops access strategies by understanding payer archetypes and regional needs. With a background in market access and strategic planning from her previous roles at Bayer and Vertex Pharmaceuticals, she has extensive experience in various therapeutic areas.
Work at Kite Pharma
Cinthia Nakada serves as the Cell Therapy Market Access Lead at Kite Pharma, a position she has held since 2022. In this role, she leads the implementation of access strategies by analyzing various payer archetypes and regional requirements. Nakada collaborates with both global and regional teams to formulate new business strategies. She has also participated in a short-term assignment in the Hematology global area, where she contributed to the development of pricing and reimbursement strategies for a new product and a pipeline product in phase II.
Previous Experience at Bayer
Before joining Kite Pharma, Cinthia Nakada worked at Bayer as a Senior Strategic Pricing and Reimbursement Manager from 2012 to 2021. During her nine years in this role, she operated in the São Paulo area of Brazil. Her responsibilities included developing pricing strategies and ensuring market access for various therapeutic areas, which contributed to her extensive experience in the pharmaceutical industry.
Experience at Vertex Pharmaceuticals
Cinthia Nakada also held the position of Senior Market Access Manager at Vertex Pharmaceuticals for a period of nine months in 2021 to 2022. Based in São Paulo, Brazil, she focused on market access strategies and pricing frameworks that aligned with the company's objectives in the region. This role further enhanced her expertise in navigating complex market dynamics.
Therapeutic Areas of Expertise
Cinthia Nakada has a diverse background in various therapeutic areas, including Oncology, Cardiology, Anti-Infective, and Rare Diseases. Her experience across these fields has equipped her with a comprehensive understanding of market access challenges and strategies, enabling her to effectively contribute to brand strategy development and implementation.
Collaboration and Strategic Input
In her current role at Kite Pharma, Cinthia Nakada establishes working relationships with relevant functions across the organization. She provides strategic inputs that are essential for the development of brand strategies. Her ability to collaborate with different teams enhances the overall effectiveness of market access initiatives.