Dan Pérez
About Dan Pérez
Dan Pérez serves as the Global Marketing Director of Customer Experience at Kite Pharma, where he focuses on enhancing healthcare solutions through informed innovation. With a background in Industrial and Product Design, he specializes in creating holistic user experiences for CAR T treatment and integrating patient feedback into healthcare decision-making.
Work at Kite Pharma
Dan Pérez serves as the Global Marketing Director of Customer Experience at Kite Pharma since 2020. In this role, he focuses on enhancing healthcare solutions through informed innovation road-mapping. His work emphasizes designing holistic user experiences specifically for CAR T treatment, which includes direct-to-patient services and digital solutions. His position is based in Santa Monica, California, where he has contributed to the company's mission of improving patient outcomes through innovative marketing strategies.
Education and Expertise
Dan Pérez studied at the Illinois Institute of Technology, where he earned a Bachelor of Arts in Industrial and Product Design from 1990 to 1994. His educational background has equipped him with the skills necessary to specialize in integrating the patient voice into healthcare decision-making. He has expertise in Oncology, Cardiovascular, and Biosimilars, focusing on user experience design and digital health solutions.
Previous Work Experience
Before joining Kite Pharma, Dan Pérez held several significant positions. He worked at Wismettac Asian Foods, Inc. as the Senior Director of Strategy & Innovation for 11 months in 2019-2020. Prior to that, he was the Global Marketing Director of Customer Experience and Design Strategy at Amgen, Inc. from 2015 to 2018. He also spent 14 years at Radius Innovation & Development as the Director of Program Development, Design, and Innovation, where he developed his skills in design thinking and marketing requirements.
Coaching and Workshops
Dan Pérez facilitates workshops and provides coaching in design thinking. His approach aims to produce actionable insights and define marketing requirements for healthcare solutions. He focuses on UI/UX system frameworks and digital health and therapeutics, which are essential for improving patient outcomes and enhancing the overall healthcare experience.