Liza Genesini
About Liza Genesini
Liza Genesini is a Commercial Director at Kite Pharma, specializing in CAR T-cell therapy across Australia, Canada, and Europe. With over 19 years of experience in sales and marketing within the pharmaceutical industry, she has held various leadership roles at companies such as Pfizer, AstraZeneca, and Allergan.
Current Role at Kite Pharma
Liza Genesini serves as the Commercial Director for Launch Excellence in CAR T-cell therapy at Kite Pharma. She has been in this role since 2020, focusing on markets in Australia, Canada, and Europe. In her position, she is responsible for overseeing the commercial strategy and execution related to the launch of CAR T-cell therapies, ensuring alignment with market needs and regulatory requirements.
Previous Experience in Pharmaceutical Industry
Liza Genesini has extensive experience in the pharmaceutical industry, having held several key positions at major companies. She worked at Pfizer as a European Brand Manager for Lipitor and held various roles at AstraZeneca, including Senior Brand Manager for Cardiovascular and Global Brand Leader for Oncology. Her tenure at Allergan included roles as a Product Sales Specialist for BOTOX and Associate Portfolio Brand Manager for the Glaucoma Portfolio.
Education and Qualifications
Liza Genesini earned her Bachelor's degree in Biomedical/Medical Engineering from Sydney, studying from 1996 to 1999. She furthered her education at the Macquarie Graduate School of Management, where she achieved a degree in Business Administration and Management from 2005 to 2006. Her educational background supports her extensive career in sales and marketing within the healthcare sector.
Leadership Experience and Expertise
With over 19 years of leadership experience, Liza Genesini has developed broad strategic and tactical commercial expertise across multiple therapeutic areas. Her experience spans various regions, including Australia, the UK, and Europe, and she has a proven track record in managing brand life cycles, portfolio management, and working with joint ventures. She specializes in areas such as Neurology, Oncology, and Respiratory.
Achievements in Oncology and Launch Experience
Liza Genesini has demonstrable success in both large pharmaceutical and small biotech environments, particularly in oncology. She has significant experience in launching products in complex health technology assessment (HTA) markets and emerging markets. Her work involves navigating cross-cultural settings and managing the intricacies of product launches, contributing to her reputation in the industry.