Robyn B.
About Robyn B.
Robyn B. is the Director of Global Marketing at Kite Pharma, where she has worked since 2021. She has extensive experience in the pharmaceutical industry, particularly in oncology and hematology, having held various marketing roles at Celgene and AbbVie.
Work at Kite Pharma
Robyn B. serves as the Director of Global Marketing at Kite Pharma, a position she has held since 2021. Based in Santa Monica, California, she has been instrumental in driving marketing strategies for Kite's innovative therapies. Notably, she led the global launch of Yescarta for Diffuse Large B-Cell Lymphoma (DLBCL), showcasing her expertise in oncology marketing. Her role involves overseeing marketing initiatives that promote Kite's hematology products across various markets.
Previous Experience at Celgene
Robyn B. has extensive experience at Celgene, where she held several positions from 2010 to 2018. She began as an Associate Product Manager and progressed to Senior Product Manager in Global Marketing. She also served as Manager of Strategic Marketing for the Asia Pacific region. Her tenure at Celgene involved significant contributions to marketing strategies for hematology products, enhancing her skills in global marketing.
Career at AbbVie
Robyn B. worked at AbbVie as Associate Director of Global Marketing from 2019 to 2021. In this role, she focused on developing and implementing marketing strategies for oncology products. Her experience at AbbVie further solidified her expertise in the pharmaceutical marketing landscape, particularly in the oncology sector.
Educational Background
Robyn B. studied at Monash University, where she earned a Bachelor of Pharmacy from 1993 to 1995. Her educational background in pharmacy provides her with a strong foundation in the pharmaceutical field, complementing her marketing expertise. Additionally, she attended Sacre Coeur Independent Girls School from 1987 to 1992, which contributed to her early academic development.
Professional Skills and Expertise
Robyn B. possesses a unique combination of skills in pharmacy and marketing, which enhances her effectiveness in the pharmaceutical industry. She has extensive experience in launching multiple hematology products across different markets. Her strong background in oncology and hematology is reflected in her current role as a Global Marketing Director, where she applies her knowledge to develop impactful marketing strategies.