Anastasiia Filatova
About Anastasiia Filatova
Anastasiia Filatova serves as the Head of Growth at Kiwi Biosciences in London, having previously held various roles in media and marketing across several companies. She holds multiple degrees in journalism and art, and possesses expertise in videography, photography, and copywriting.
Current Role at Kiwi Biosciences
Anastasiia Filatova serves as the Head of Growth at Kiwi Biosciences since 2021. In this role, she focuses on developing strategies to enhance customer engagement and drive business growth. Her leadership is pivotal in implementing initiatives that align with the company's objectives in the biotechnology sector. Based in London, she leverages her extensive experience in marketing and communications to foster brand loyalty and strengthen customer relationships.
Previous Experience in Media and Event Management
Before her current position, Anastasiia worked as a Media & Event Manager at Bright Events from 2012 to 2014 in Kiev, Ukraine. This role involved overseeing event planning and media relations, contributing to her expertise in managing large-scale events. Additionally, she held various positions in customer communications and content management at JOB TODAY, where she served as both Content Manager & UK Customer Communications Lead from 2017 to 2018 and as Customer Communications Manager from 2015 to 2017.
Educational Background
Anastasiia Filatova has a strong academic foundation in journalism and art. She studied at Kiev National Taras Shevchenko University, earning a Bachelor's degree in Journalism from 2009 to 2013, followed by a Master's degree in Journalism from 2013 to 2015. Additionally, she pursued a Graduate Diploma in Art and Design at the University for the Creative Arts in 2014, and a Master's degree in Documentary Production at the same institution from 2014 to 2015.
Expertise in Marketing and Content Strategy
Anastasiia possesses expertise in videography, photography, and copywriting for both B2B and B2C markets. She has developed a multichannel content strategy that resulted in a 328% increase in customer engagement. Her experience as a customer success lead allows her to build lasting customer relationships, which is essential in her current role at Kiwi Biosciences. This blend of skills supports her ability to drive growth and enhance brand visibility.
Professional Journey in Broadcast Journalism
Anastasiia's career began in broadcast journalism, where she worked as a Broadcast Journalist at 1+1 media for six months in 2009. She also gained experience as a Broadcast Production Assistant at STB TV Channel in 2011. These early roles provided her with a solid foundation in media production and storytelling, which she has since applied to her marketing and communications efforts in various industries.