Alicia Chang
About Alicia Chang
Alicia Chang is a Product Marketing Manager at Klaviyo, where she has worked since 2024. She has a diverse background in product marketing, primarily at CarGurus, where she held various roles from 2018 to 2024.
Work at Klaviyo
Alicia Chang has been employed at Klaviyo as a Product Marketing Manager since 2024. In this role, she is responsible for developing and implementing marketing strategies that support product growth and customer engagement. Her tenure at Klaviyo marks a significant step in her career, building on her extensive experience in product marketing.
Career at CarGurus
Prior to joining Klaviyo, Alicia Chang worked at CarGurus in various roles over several years. She served as Senior Product Marketing Manager from 2023 to 2024, and as Product Marketing Manager from 2021 to 2023. Earlier in her career at CarGurus, she held positions as Product Marketing Associate, Customer Retention Marketing Associate, and Customer Retention Marketing Specialist, showcasing her progression in product marketing.
Education and Expertise
Alicia Chang earned her Bachelor of Science (B.S.) degree in Marketing and Management from Case Western Reserve University, where she studied from 2014 to 2018. Her academic background provides a solid foundation for her expertise in product marketing, enabling her to develop effective go-to-market strategies and collaborate across teams.
Internship Experience
Alicia Chang gained valuable experience through internships early in her career. She worked as a B2B Marketing Intern at CarGurus in 2017 and as a Digital Marketing Intern at Hileman Group, also in 2017. These internships contributed to her understanding of marketing strategies and customer engagement.
Professional Contributions
Throughout her career, Alicia Chang has developed go-to-market strategies that have contributed to customer adoption and growth. She collaborates across teams to deliver insights that inform product strategy, demonstrating her ability to integrate marketing efforts with broader business objectives.