Bayley Markopoulos
About Bayley Markopoulos
Bayley Markopoulos is a Senior Manager of Integrated Marketing for SMB at Klaviyo, where he has worked since 2024. He has extensive experience in marketing, having held various roles at Klaviyo and OpenView, and holds an MBA from Bentley University.
Current Role at Klaviyo
Bayley Markopoulos serves as the Senior Manager of Integrated Marketing for Small and Medium Businesses (SMB) at Klaviyo. He has held this position since 2024 and is based in Boston, Massachusetts. In this role, he is responsible for developing and executing marketing strategies tailored to the SMB segment, leveraging his extensive experience in email marketing and integrated marketing initiatives.
Previous Experience at Klaviyo
Before his current role, Bayley Markopoulos worked at Klaviyo as a Senior Email Marketing Manager from 2021 to 2024. He also served as an Email Marketing Manager from 2020 to 2021. His tenure at Klaviyo has equipped him with a deep understanding of email marketing strategies and customer engagement tactics, contributing to the company's growth in the SMB sector.
Experience at OpenView
Bayley Markopoulos worked at OpenView in various marketing roles from 2017 to 2020. He started as a Marketing Associate and progressed to Marketing Manager and then Senior Marketing Manager. His experience at OpenView involved developing go-to-market strategies and executing marketing campaigns, enhancing his expertise in the technology sector.
Educational Background
Bayley Markopoulos holds a Master of Business Administration (M.B.A.) from Bentley University, where he studied Business Administration and Management from 2016 to 2017. He also earned a Bachelor's Degree in Marketing from Bentley University, completing his studies from 2012 to 2016. Additionally, he studied at Universidad Pontifica Comillas for 11 months in 2014, further broadening his educational experience.
Internship Experience
Bayley Markopoulos gained valuable experience through various internships early in his career. He interned at Yottaa as a Marketing Intern in 2016 and held multiple roles at Dassault Systèmes, including Offer Marketing Intern and Marketing Events Intern in 2015. He also interned at CVS Health as a Store Operations Intern in 2015. These roles provided him with foundational skills in marketing and operations.