Brian Strachan
About Brian Strachan
Brian Strachan is the Lead Content Designer at Klaviyo, where he has worked since 2024. He has extensive experience in content design and communications across various organizations, including Instagram and the Environmental Defense Fund.
Work at Klaviyo
Brian Strachan currently serves as the Lead Content Designer at Klaviyo, a position he has held since 2024. In this role, he focuses on developing content strategies that enhance user experience and engagement. His work involves collaborating with cross-functional teams to create effective content solutions that align with Klaviyo's objectives.
Previous Experience in Content Design
Before joining Klaviyo, Brian held various content design roles across multiple organizations. He worked as a Senior Lead Content Designer at Wayfair from 2023 to 2024 and as a Senior UX Content Designer at Instagram from 2022 to 2023. Additionally, he was the UX Content Strategy Lead for Wayfair's Supplier Platform from 2021 to 2022, where he contributed to enhancing user interactions.
Background in Communications and Content Strategy
Brian has a strong background in communications and content strategy. He served as the Communications Manager at the Environmental Defense Fund from 2016 to 2018 and as the Manager of Content Strategy & Design at BlueWave Solar from 2018 to 2020. His experience includes building content design practices and developing brand strategies for organizations focused on environmental issues.
Education and Expertise
Brian studied Digital Media Design at Harvard Extension School from 2019 to 2021. He also holds a Bachelor of Science degree in Environmental Management from California Polytechnic State University-San Luis Obispo, which he completed from 2005 to 2009. His educational background supports his expertise in crafting narratives and simplifying complex interactions for technology products.
Achievements in Environmental Communications
Throughout his career, Brian has worked on communications and content marketing initiatives addressing global challenges such as deforestation, water scarcity, and clean energy production. He has experience in creating concise microcopy for mobile applications and producing impactful white papers on groundwater management, demonstrating his ability to communicate complex topics effectively.