Briana Murphy
About Briana Murphy
Briana Murphy is a Senior Marketing Operations Manager at Klaviyo, where she has worked since 2022. She has extensive experience in marketing operations, having held various roles at Klaviyo and Acquia, and is recognized for her contributions to B2B marketing.
Work at Klaviyo
Briana Murphy currently serves as the Senior Marketing Operations Manager at Klaviyo, a position she has held since 2022. In this role, she focuses on enhancing marketing operations and implementing effective strategies to optimize marketing performance. Prior to her current title, she worked as a Marketing Operations Manager at Klaviyo from 2019 to 2022, where she gained valuable experience in managing marketing processes and initiatives.
Previous Experience in Marketing Operations
Briana has a diverse background in marketing operations, having worked at several companies prior to joining Klaviyo. She was employed at dataxu as a Marketing Operations Manager for 11 months in 2018-2019. Before that, she spent time at Acquia, where she held multiple roles including Marketing Execution Manager, Marketing Programs Specialist, and Senior Marketing Campaigns Specialist. Her experience at Acquia spanned from 2015 to 2018, allowing her to develop a comprehensive skill set in marketing campaign management.
Education and Expertise
Briana Murphy earned her Bachelor's Degree in Communication from the University of Maryland, where she studied from 2011 to 2015. She is a Marketo-certified professional, specializing in marketing automation within the eCommerce sector. Her expertise includes Demand Generation campaign strategy and program management, which supports her current role in marketing operations.
Recognition and Achievements
Briana has been recognized for her contributions to the field of marketing operations. She was named one of the '32 Ops Pros Shaping the Future of B2B Marketing' by Drift, highlighting her influence and expertise in the industry. This recognition reflects her commitment to advancing marketing operations and her impact on the B2B marketing landscape.
Early Career and Internships
Before establishing her career in marketing operations, Briana gained early work experience in various roles. She worked as a waitress at Nashawtuc Country Club from 2013 to 2015 and held sales representative duties at The EPIC Brands from 2012 to 2014. Additionally, she completed internships at Acquia as a Field and Marketing Programs Intern and at Maryland Sports Marketing as a Special Projects Intern, both in 2015, which provided her with foundational skills in marketing.