Brooks Hansen
About Brooks Hansen
Brooks Hansen is a Senior Manager of Pricing Strategy at Klaviyo, where he focuses on maximizing product margins and reducing customer churn. He has extensive experience in pricing strategy and market analysis, having previously worked for United Airlines and Truckstop.com.
Work at Klaviyo
Brooks Hansen serves as the Senior Manager of Pricing Strategy at Klaviyo, a position he has held since 2022. In this role, he has focused on preparing the company for an IPO by maximizing product margins and reducing customer churn. He has developed a comprehensive SaaS pricing strategy that integrates go-to-market plans across various product lines. His responsibilities include conducting market research and competitive analysis to guide changes in unit economics from Entrepreneur to Enterprise level.
Previous Experience in Pricing and Revenue Management
Prior to joining Klaviyo, Hansen worked at United Airlines in multiple roles, including Analyst/Senior Analyst in Domestic Pricing and Revenue Management from 2015 to 2017, and Program Manager for Loyalty and Air Redemption from 2017 to 2021. His experience at United Airlines involved designing segmented customer packaging and value propositions based on customer intelligence insights. He also worked at Truckstop.com as Product Pricing & Packaging Manager from 2021 to 2022.
Education and Expertise
Hansen earned a Master's degree in Urban and Environmental Planning with a focus on Transportation Demand Forecasting, Economics, and Statistics from Arizona State University, where he studied from 2009 to 2011. He also holds a Bachelor of Science in Community and Urban Development with an emphasis on City Planning and Quantitative Analysis from The University of North Dakota, completed from 2005 to 2009. His educational background supports his expertise in pricing strategy and market analysis.
Background in Transportation and Planning
Before his roles in pricing strategy, Hansen gained experience in transportation and planning. He worked as an Assistant to the Senior Deputy Executive Director of Planning at the Regional Transportation Authority from 2013 to 2015. He also held an internship with the Village of Schaumburg as a Transportation Planning Intern in 2010. His early career included a position as a GIS Research Assistant at the University of North Dakota in 2008.