Caleb Simpson
About Caleb Simpson
Caleb Simpson is a Senior Customer Success Manager at Klaviyo, where he has worked since 2022. He has a diverse background in eCommerce and digital marketing, having held various roles including founder and director of sales and marketing at Bearded Brothers.
Work at Klaviyo
Caleb Simpson has been serving as a Senior Customer Success Manager at Klaviyo since 2022. In this role, he focuses on enhancing customer engagement and driving revenue growth through strategic initiatives. He played a significant role in consolidating multiple brand accounts for Bestop.com into a single Klaviyo account, which improved revenue generation across their brand family. Additionally, he facilitated monthly peer-to-peer meetings to enhance the skills of Customer Success Managers and communicated feedback to leadership.
Previous Experience
Before joining Klaviyo, Caleb Simpson worked as an Account Manager at Simpson eCommerce Consulting from 2021 to 2022. He also founded and served as the Director of Sales and Marketing at Bearded Brothers from 2010 to 2018. In this capacity, he managed sales strategies and marketing efforts. Additionally, he founded Hemp Daddy's Therapeutics and worked as the Digital Marketing Manager from 2018 to 2021, overseeing digital marketing initiatives.
Education and Expertise
Caleb Simpson earned a Bachelor of Business Administration (BBA) in Marketing from the University of North Texas, where he studied from 1998 to 2002. His educational background has equipped him with the knowledge and skills necessary for effective customer success management and marketing strategies in eCommerce.
Achievements in Customer Success
Caleb Simpson has achieved notable success in his role as a Customer Success Manager. He developed a custom success plan for Petunia Pickle Bottom, which generated $10,000 in revenue from the Active on Site Bounce Flow during Black Friday Cyber Monday (BFCM), marking it as their second-best performing flow. He also significantly improved DollarDays.com's email deliverability, increasing open rates from 10% to over 40% and click rates from 0.45% to 1.5%.
Recognition and Performance Metrics
In July 2022, Caleb Simpson was recognized as Customer Success Manager of the Month at Klaviyo. During this period, he achieved a Net Revenue Retention (NRR) of 107.7% and maintained a customer health score of 70%. His performance metrics reflect his effectiveness in driving customer satisfaction and retention.