Caroline Rives
About Caroline Rives
Caroline Rives is a Paid Social Campaign Manager currently working at Klaviyo in Boston, Massachusetts. She has over nine years of experience in media strategy and execution, having previously held various roles at Digitas North America and CustomMade.
Work at Klaviyo
Caroline Rives currently serves as a Paid Social Campaign Manager at Klaviyo, a role she has held since 2024. In this position, she focuses on managing paid social campaigns, utilizing her expertise in paid media strategy and digital marketing. Her work involves implementing data-driven approaches to inform marketing decisions, which is essential for optimizing campaign performance.
Previous Experience at Digitas North America
Caroline Rives has extensive experience at Digitas North America, where she held multiple roles over several years. She worked as Vice President Director, Media from 2021 to 2022, and prior to that, she served as Associate Media Director from 2019 to 2021. Her earlier positions included Media Supervisor from 2017 to 2019 and Media Planner from 2015 to 2017. These roles contributed to her over nine years of experience in media strategy and execution.
Marketing Director at CustomMade
From 2022 to 2024, Caroline Rives worked as the Marketing Director at CustomMade in Cambridge, Massachusetts. In this role, she was responsible for overseeing marketing strategies and initiatives, leveraging her background in media and digital marketing to enhance the company's outreach and engagement.
Education and Expertise
Caroline Rives earned a Bachelor of Arts (B.A.) in History from Amherst College, where she studied from 2009 to 2013. Her academic background laid the foundation for her analytical skills, which she applies in her professional roles. She specializes in managing both upper funnel brand and direct response campaigns, utilizing data-driven approaches to inform her marketing decisions.
Internship Experience
Caroline Rives gained early experience through internships, including a position as an Assistant Account Executive Intern at Nike Communications in 2012 and as a Research Analyst Intern at the U.S. Department of Justice in 2011. These internships provided her with valuable insights into the marketing and research fields, contributing to her professional development.