Dan Boren
About Dan Boren
Dan Boren is the Vice President of Pricing Strategy at Klaviyo, with extensive experience in pricing and product strategy across various companies including Salesforce and HubSpot. He holds an MBA from the University of California, Berkeley, and has a strong background in analytical marketing and customer experience transformation.
Work at Klaviyo
Dan Boren currently holds the position of Vice President (VP), Pricing Strategy at Klaviyo. He has been with the company since 2023, contributing to pricing strategies and initiatives. His role involves leveraging his extensive experience in pricing and product strategy to enhance Klaviyo's market position.
Previous Experience at Salesforce
Dan Boren worked at Salesforce for a total of six years. He served as Vice President (VP), Pricing and Product Strategy from 2019 to 2021 and as Senior Director, Pricing and Product Strategy from 2015 to 2019. During his tenure, he focused on developing pricing strategies that aligned with Salesforce's product offerings.
Education and Expertise
Dan Boren earned his MBA from the University of California, Berkeley, Haas School of Business, where he studied Marketing and Strategy from 2003 to 2005. He also holds a Bachelor of Science in Systems Science Engineering from the University of Pennsylvania, obtained from 1994 to 1998. His expertise includes customer experience transformation, customer intelligence, and analytical marketing.
Background in Pricing Strategy
Dan Boren has a strong background in pricing strategy, having held various leadership roles in this area across multiple companies. Notable positions include Vice President of Pricing Strategy at HubSpot and Senior Vice President of Pricing Strategy and Business Operations at Automation Anywhere. His experience spans over a decade, focusing on pricing strategy and market solutions.
Skills and Specializations
Dan Boren specializes in vertical solution development and sales enablement. He possesses skills in change management, international growth, performance advertising, and mobile marketing. His analytical marketing background includes a focus on customer lifetime value and marketing spend effectiveness, which informs his strategic decisions.