Dana Hershman
About Dana Hershman
Dana Hershman is a Senior Public Relations Manager at Klaviyo, with a background in communication and extensive experience in public relations across various companies in the Greater Boston Area. She holds a Bachelor of Arts in Communication from the College of Charleston and has worked in roles ranging from intern to senior management since 2013.
Work at Klaviyo
Dana Hershman currently serves as the Senior Public Relations Manager at Klaviyo, a position she has held since 2023. Prior to this role, she worked as the Public Relations Manager at Klaviyo from 2021 to 2023. In her current role, she is responsible for managing the company's public relations strategy and initiatives, contributing to Klaviyo's reputation and visibility in the market. Klaviyo is known for its marketing automation platform, which helps businesses deliver personalized experiences to their customers.
Education and Expertise
Dana Hershman earned her Bachelor of Arts degree in Communication from the College of Charleston, where she studied from 2010 to 2014. Additionally, she studied at the University of Westminster from 2012 to 2013. Her educational background has equipped her with a solid foundation in communication strategies, which she applies in her public relations roles.
Background in Public Relations
Dana Hershman has extensive experience in public relations, having worked in various roles across multiple organizations. She began her career as a PR Assistant at Vantage PR in 2015, followed by a role as a Marketing Intern at Billboard in 2013. She progressed to positions such as Public Relations Associate at Wayfair and Account Executive at PAN Communications. From 2018 to 2021, she served as a Senior Account Executive at MullenLowe U.S., further solidifying her expertise in the field.
Career Progression
Dana's career in public relations has seen a steady progression through various roles and responsibilities. After her initial position as a PR Assistant, she took on roles with increasing responsibility, including Account Coordinator at Vantage PR and Public Relations Associate at Wayfair. Her tenure at MullenLowe U.S. as a Senior Account Executive marked a significant step in her career, leading to her eventual roles at Klaviyo.
Internship Experience
Dana Hershman gained valuable experience through several internships early in her career. Notable internships include her role as a Marketing Intern at Billboard in 2013 and as a Public Relations Intern at Sunday Entertainment in 2014. These experiences provided her with practical skills and insights into the public relations industry, which she has built upon in her subsequent professional roles.