Dana Leigh Hovland
About Dana Leigh Hovland
Dana Leigh Hovland serves as the Market Research & Strategy Manager at Klaviyo in Boston, Massachusetts, where she has worked since 2022. With a background in data analysis and client relationship management, she has previously held roles at Kantar and Qualtrics, specializing in creative solutions for client challenges.
Work at Klaviyo
Dana Leigh Hovland has been serving as the Market Research & Strategy Manager at Klaviyo since 2022. In this role, she is responsible for conducting market research and developing strategies that inform business decisions. Based in Boston, Massachusetts, she utilizes her expertise to create solutions for complex client challenges and to derive insights that support Klaviyo's objectives.
Previous Experience in Market Research
Before joining Klaviyo, Hovland worked at Kantar as a Senior Research Analyst from 2016 to 2019. In this position, she focused on analyzing market trends and consumer behavior. Following her tenure at Kantar, she held the role of Senior Research Consultant at Qualtrics from 2019 to 2022, where she further developed her skills in designing custom research projects and building brand studies.
Early Career at National Pen
Dana began her career as an Ecommerce Marketing Assistant at National Pen, where she worked from 2015 to 2016. This role provided her with foundational experience in marketing and client engagement, contributing to her understanding of ecommerce dynamics and consumer needs.
Education and Expertise
Dana Leigh Hovland earned her Bachelor of Science (B.S.) in Business Administration with an emphasis in Marketing from Chapman University, completing her studies from 2012 to 2015. Her academic background supports her professional expertise in data analysis and client relationship management, enabling her to effectively address client challenges through insightful storytelling.
Specializations and Skills
Hovland specializes in designing creative solutions to complex client challenges and has a demonstrated history of building brand studies and custom research projects. Her skills in data analysis and client relationship management are integral to her work, allowing her to provide valuable insights that drive strategic decisions.