Dayna Scandone
About Dayna Scandone
Dayna Scandone is a Principal Customer Success Manager at Klaviyo, where she has worked since 2022. She has a diverse background in marketing, having held various roles at companies such as 88 Acres and Resident, and she holds an MBA from Northeastern University.
Work at Klaviyo
Currently, Dayna Scandone serves as the Principal Customer Success Manager at Klaviyo, a position she has held since 2022. In this role, she focuses on empowering marketers to take charge of their personal development and effectively achieve business objectives through data-driven strategies, creativity, and collaboration. Her work involves fostering relationships with clients and ensuring they maximize the value of Klaviyo's marketing automation platform.
Previous Experience in Marketing
Dayna Scandone has extensive experience in marketing, having worked in various roles prior to her current position. She was the Marketing Manager at 88 Acres from 2018 to 2020, where she developed scalable ecommerce and marketing strategies. Additionally, she served as the Senior Email Marketing Manager at Resident in 2021, and held multiple positions at 88 Acres, including Digital Marketing Specialist and Senior Manager of Retention Marketing. Her diverse roles have honed her analytics and cross-functional skills.
Education and Expertise
Dayna Scandone is currently pursuing a Master of Business Administration (MBA) with a concentration in Marketing at Northeastern University, expected to complete in 2024. She holds a Bachelor's degree in Marketing and Photography from Northeastern University, obtained in 2017. Additionally, she has studied abroad at the Autonomous University of Barcelona and earned a Bachelor's degree in Business from Dublin Business School in 2012.
Background and Early Career
Dayna Scandone began her career with various co-op positions, including a role as a Content, Social Media, and PR Co-op at Care.com in 2014, and a Digital Marketing Co-op at The TJX Companies, Inc. in 2015. She also served as a Co-op Program Peer Mentor at Northeastern University in 2016. These early experiences laid the foundation for her marketing expertise and leadership skills.
Passion for Marketing Processes
Dayna Scandone is passionate about creating efficient processes for marketing teams to achieve consistent results. Her commitment to empowering marketers is evident in her approach to developing strategies that drive business success. She emphasizes the importance of collaboration and data in marketing, aiming to enhance the effectiveness of the teams she works with.