Efrain Sotelo
About Efrain Sotelo
Efrain Sotelo is a Senior Outbound Business Development professional currently working at Klaviyo and Talented. He has a background in sales, brand partnerships, and investment banking, with experience in negotiating contracts and managing influencer marketing campaigns.
Current Role at Klaviyo
Efrain Sotelo serves as a Senior Outbound Business Development professional at Klaviyo, a position he has held since 2021. His role involves developing strategies to drive business growth and enhance customer engagement. Based in Rehoboth Beach, Delaware, he focuses on outbound sales initiatives, leveraging his experience in business development to expand Klaviyo's market presence.
Previous Experience in Business Development
Prior to his current role, Efrain Sotelo worked at DIV Management, LLC as an Influencer & Brand Partnership Agent from 2020 to 2021. In this capacity, he negotiated brand deal contracts, ensuring mutually beneficial agreements between influencers and brands. His experience also includes co-founding Social Media Sales Force, where he contributed to the growth of influencer marketing strategies from 2017 to 2019.
Education and Academic Background
Efrain Sotelo studied at Riverside City College, where he earned an Associate of Arts degree in Mathematics from 2012 to 2015. He furthered his education at the University of Southern California, obtaining a Bachelor's degree in Economics from 2015 to 2017. His academic background provides a strong foundation for his career in business development and sales.
Experience in Influencer Marketing
Efrain Sotelo has extensive experience in influencer marketing, having worked with notable brands such as BlueChew, Boo Hoo, and Bang Energy. He has facilitated brand partnerships with high-profile influencers, including Logan Paul and Faze Banks. His expertise lies in managing relationships between talent and brands, ensuring alignment with both parties' objectives.
Career Path and Previous Roles
Efrain Sotelo's career includes various roles that have contributed to his expertise in business development and sales. He worked as a Sales Representative at International Paper for four months in 2020 and as an Investment Banking Analyst at VENEGAS CAPITAL for three months in 2016. Additionally, he co-founded WG Distribution, LLC, further enhancing his entrepreneurial skills in the Los Angeles Metropolitan Area.