Elcee Vargas
About Elcee Vargas
Elcee Vargas is the Lead Product Marketing Manager for SMB at Klaviyo, where she focuses on platform growth and demand generation. She has held various product marketing roles at companies such as TCL Communication, Soul Machines, and Fetch Robotics, and has a background in advertising and copywriting.
Current Role at Klaviyo
Elcee Vargas serves as the Lead Product Marketing Manager for Small and Medium Businesses (SMB) at Klaviyo since 2022. In this role, she focuses on platform growth, product-led growth (PLG), demand generation, and sales enablement specifically tailored for Klaviyo's SMB customers. Her responsibilities include crafting effective positioning and messaging to create compelling product stories that resonate with the target audience.
Previous Experience in Product Marketing
Prior to her current position, Elcee Vargas held several product marketing roles. She worked as a Senior Product Marketing Manager at Klaviyo from 2021 to 2022. Before that, she was a Product Marketing Manager at Fetch Robotics from 2019 to 2020 and at 3PL Central from 2018 to 2019. Her experience also includes a tenure as a Product Marketing Manager at TCL Communication from 2015 to 2018.
Education and Professional Development
Elcee Vargas studied Advertising at Ateneo de Manila University, where she earned her Bachelor's degree from 2008 to 2012. She furthered her education by achieving a certification in Product Management from General Assembly in 2015. Additionally, she studied Copywriting for Advertising at Bookshop Ads from 2013 to 2014, enhancing her skills in crafting narratives and messaging.
Background in Marketing and Communications
Elcee Vargas began her career in marketing and communications with roles that included Marketing Coordinator at 1st Century Bank from 2014 to 2015 and various internships in editorial and copywriting. She worked as an SEO Editor and Team Lead at Face Forward Media from 2011 to 2012 and completed a copy internship at BBDO Guerrero in 2011. Her early experiences laid the groundwork for her expertise in product marketing.
Passion for Team Building and Product Marketing
Elcee Vargas is passionate about building product marketing teams from the ground up. She emphasizes establishing strong foundations for team success and satisfaction. Her focus on effective team dynamics contributes to her ability to drive product marketing initiatives and achieve strategic goals within her organizations.