Erin Kelly
About Erin Kelly
Erin Kelly is a Content Designer at Klaviyo, where she has worked since 2021. She has a background in public relations and has held various roles in content design and event management, including positions at Auburn University and Red Ventures.
Work at Klaviyo
Erin Kelly has been employed at Klaviyo as a Content Designer since 2021. In this role, she drives the creation and implementation of a unified product voice and conversational language. She plays a key role in establishing and scaling content design as a craft within Klaviyo's product design function. Erin collaborates with the design system team to create and document guidelines for content styles, patterns, and components. She also advocates for a content-first approach to product design, emphasizing its importance in enhancing user experience. Additionally, Erin is involved in the recruitment of top talent to strengthen the content design team and mentors cross-functional teams on the value of content design.
Previous Experience at Auburn University
Erin Kelly worked at Auburn University in various roles from 2017 to 2020. She served as a Special Events Coordinator in the Office of the President for three years. Additionally, she was a Parent Orientation Leader for Camp War Eagle, a first-year experience program, for nine months. Erin also held the position of Director of Welcome Week within the University Program Council for seven months. Her experiences at Auburn University contributed to her skills in event coordination and leadership.
Experience at Red Ventures
Erin Kelly held multiple positions at Red Ventures in Charlotte, North Carolina. She worked as a Content Designer in the RV Education division for nine months in 2021. Prior to that, she served as an Associate UX Writer for seven months from 2020 to 2021. Her roles at Red Ventures focused on content design and user experience writing, allowing her to develop a strong foundation in content strategy.
Education and Expertise
Erin Kelly studied at Auburn University, where she earned a Bachelor's degree in Public Relations from 2016 to 2020. Her education provided her with a solid understanding of communication strategies and public relations principles. This background supports her current work in content design, where she emphasizes clarity, accuracy, and user engagement.
Skills in Content Design
Erin Kelly specializes in content design, focusing on improving process efficiency and reducing context-switching time. She transforms technical jargon into conversational language while maintaining clarity and consistency. Erin collaborates with various UX design functions, including motion design and behavioral design, to enhance user experience. She defines best practices for content design and strategy across different features, ensuring a cohesive approach to product development.