Fiona Clarius
About Fiona Clarius
Fiona Clarius serves as the Business Development UK & DACH at Klaviyo, where she specializes in creating targeted marketing campaigns for ecommerce businesses. With a strong educational background in sports business and digital marketing, she focuses on enhancing customer experiences through data integration and marketing strategies.
Work at Klaviyo
Fiona Clarius has been working at Klaviyo as the Business Development representative for the UK and DACH regions since 2020. In this role, she focuses on building memorable customer experiences through owned marketing channels for ecommerce businesses. Her expertise lies in creating highly targeted marketing campaigns across various platforms, including email, Facebook, and Instagram. Clarius specializes in integrating data from ecommerce platforms with website behavior to enhance marketing strategies.
Education and Expertise
Fiona Clarius holds a Master's degree in Sport Business from Loughborough University London, which she completed in 2020. She also studied Digital Marketing at London Business School in 2021. Her academic background includes a Bachelor's degree in International Sports Management and Business from Amsterdam University of Applied Sciences, where she graduated with First Class Honours. Additionally, she has studied abroad at Pontifícia Universidade Católica do Paraná and participated in an exchange program at Narrabeen Sports High School in Australia.
Background
Fiona Clarius has a diverse professional background that includes roles in sales, marketing, and program coordination. Prior to her current position at Klaviyo, she worked at FC Red Bull Salzburg as a Sales and Sponsorship representative and at RB Leipzig in a marketing capacity. She also served as a Program Coordinator at HYPE Sports Innovation and as a Student Consultant for JAFA (Just A Fan's Analysis). Her early career included experience as a Host & Tour Guide at Stromma Netherlands.
Achievements
Fiona Clarius has developed expertise in creating super-targeted marketing campaigns and enhancing customer experiences for ecommerce businesses. She specializes in extracting and utilizing data from platforms such as Shopify and Magento to optimize marketing strategies. Her focus on integrating various marketing tools with ecommerce data has contributed to her effectiveness in business development, particularly in the UK and DACH regions.