Gina Potenza
About Gina Potenza
Gina Potenza is a CDP Solutions Manager at Klaviyo, with a background in client strategy and account management across various companies. She holds degrees in International Business and Arabic from the University of Birmingham and is currently pursuing an Executive MBA at Duke University.
Work at Klaviyo
Gina Potenza currently serves as a CDP Solutions Manager at Klaviyo, a role she has held since 2023. In this position, she focuses on customer data platform solutions, leveraging her expertise in SaaS and digital marketing. Her responsibilities include developing strategies that enhance customer engagement and drive revenue growth. Based in Boston, Massachusetts, she has been instrumental in collaborating with cross-functional teams to improve onboarding processes and client relationships.
Previous Experience at ProfitWell
Prior to her role at Klaviyo, Gina Potenza worked at ProfitWell as a Client Strategist from 2019 to 2020. During her tenure, she focused on relationship and solution-based selling, which contributed to account retention and the expansion of customer portfolios. She also held the position of SaaS Economist (Account Executive) at ProfitWell from 2017 to 2019, where she utilized her analytical skills to provide insights into SaaS metrics and customer behavior.
Background in Education
Gina Potenza studied International Business and Arabic at the University of Birmingham from 2011 to 2015. She furthered her education at Duke University - The Fuqua School of Business, where she is pursuing a Weekend Executive MBA, expected to complete in 2024. Additionally, she studied Intensive Arabic Studies at Qasid Institute from 2013 to 2014, enhancing her language skills and cultural understanding.
Experience at HubSpot
Gina Potenza has significant experience at HubSpot, where she worked in various roles. She served as a Principal Business Development Representative from 2015 to 2016 and later as an Inbound Marketing Specialist (Account Executive) from 2016 to 2017. In these positions, she developed go-to-market strategies and engaged with clients to drive business growth, showcasing her expertise in digital marketing and customer engagement.
Skills and Specializations
Gina Potenza specializes in developing go-to-market strategies for media and consumer brands in both the U.S. and European markets. She combines her knowledge of SaaS and digital marketing with a strong focus on collaborative strategy development. Her ability to distill complex challenges into actionable solutions is a key aspect of her approach, enabling her to effectively manage diverse client relationships and contribute to team success.