Gregory Such
About Gregory Such
Gregory Such is the Vice President of Performance Marketing at Klaviyo, where he has worked since 2021. He has held various marketing roles at companies such as Rakuten Rewards, SoFi, and Ancestry.com, accumulating extensive experience in digital marketing and analytics.
Current Role at Klaviyo
Gregory Such serves as the VP Performance Marketing at Klaviyo, a position he has held since 2021. In this role, he is responsible for overseeing performance marketing strategies and initiatives that drive customer acquisition and engagement. His experience in digital marketing and analytics contributes to Klaviyo's growth in the competitive marketing technology landscape.
Previous Experience at Rakuten Rewards
Prior to his current role, Gregory worked at Rakuten Rewards as VP Growth Marketing from 2020 to 2021. During his tenure, he focused on developing growth strategies that enhanced user engagement and retention. His leadership in marketing initiatives played a key role in driving the company's performance during this period.
Digital Marketing Leadership at SoFi
Gregory held multiple positions at SoFi, including Sr Director of Digital Marketing & Marketing Technology from 2018 to 2019 and Director of Digital Marketing from 2017 to 2018. His work involved managing digital marketing strategies and overseeing marketing technology implementations, contributing to the company's overall marketing effectiveness.
Educational Background
Gregory graduated from Lehigh University with a Bachelor of Arts in Economics and Political Science, specializing in Statistics and Econometrics. He also completed a minor in Business. His academic background provides a strong foundation for his analytical approach to marketing and performance measurement.
Early Career in SEO and Marketing
Gregory began his career with a focus on SEO and marketing analytics. He worked at Ancestry.com in various SEO roles from 2012 to 2013 and held positions at Inflection and fitmob, where he gained experience in digital acquisition and marketing analytics. This early experience laid the groundwork for his subsequent leadership roles in marketing.