Jake Cohen
About Jake Cohen
Jake Cohen serves as the VP and Head of Shopify at Klaviyo, where he has extensive experience in marketing and product management. He has previously held leadership roles at several companies, including Privy and CBS Radio, and has been featured in major media outlets.
Current Role at Klaviyo
Jake Cohen serves as the VP and Head of Shopify at Klaviyo, a position he has held since 2022. In this role, he focuses on integrating Shopify's capabilities with Klaviyo's marketing automation tools. His responsibilities include overseeing strategic initiatives and enhancing the user experience for Shopify merchants. Cohen's experience in the field allows him to effectively address the needs of both small and large businesses.
Previous Experience at Klaviyo
Cohen has a significant history with Klaviyo, having worked there in various capacities from 2016 to 2022. He started as the Director of Product Management, where he managed product development and strategy. He then transitioned to Head of Product Marketing, focusing on market positioning and customer engagement. Prior to his current role, he served as VP of Content for a brief period in 2021.
Background in Marketing and Strategy
Cohen has extensive experience in marketing and strategy across multiple organizations. He co-founded Privy, where he served as Marketing Lead and Product Lead from 2011 to 2015. He also worked at DataGravity as Director of Customer Marketing and CBS Radio in various strategic roles. His background includes leading go-to-market strategies and executing branding campaigns for major brands like American Express and Allstate.
Education and Academic Background
Cohen studied at Middlebury College, where he earned a Bachelor of Arts degree in Political Science and Italian. His education has provided him with a strong foundation in analytical thinking and communication skills, which he has applied throughout his career in marketing and product management. He also attended Natick High School.
Media Presence and Recognition
Cohen has been featured in several prominent media outlets, including NBC News, Fox Business News, Yahoo! Finance TV, Forbes, Business Insider, and WWD. His insights and expertise in marketing and technology have contributed to his visibility in the industry, showcasing his influence and thought leadership.