Jeff Copetas
About Jeff Copetas
Jeff Copetas is the Senior Director of Digital Experience at Klaviyo, where he has worked since 2024. He previously held various leadership roles at Avid, where he significantly increased e-commerce revenue and optimized digital strategies.
Current Role at Klaviyo
Jeff Copetas serves as the Senior Director of Digital Experience at Klaviyo, a position he has held since 2024. In this role, he focuses on enhancing the digital experience for users, leveraging his extensive background in e-commerce and digital strategy. His responsibilities include optimizing user engagement and ensuring seamless digital interactions.
Previous Experience at Avid
Prior to joining Klaviyo, Jeff Copetas worked at Avid for three years as the VP of E-Commerce & Digital from 2020 to 2023. He was instrumental in optimizing payment processing and acquiring software subscribers. His tenure at Avid also included roles as Senior Director of Web & E-Commerce and Director of E-Commerce Strategy & Operations, where he led a team of 21 professionals and significantly increased e-commerce revenue.
Professional Background in E-Commerce
Jeff Copetas has a robust background in e-commerce, having held various leadership positions across multiple organizations. He worked as the VP of E-Commerce, Marketing & Social Media at Pure Hockey from 2010 to 2015 and as Digital Director at Laddawn, Inc. from 2016 to 2017. His experience spans over two decades, contributing to his expertise in digital strategy and operations.
Educational Background
Jeff Copetas studied at Kent State University, where he earned a Bachelor of Arts degree in Mass Communication/Media Studies. This educational foundation has supported his career in digital marketing and e-commerce, providing him with the skills necessary to excel in various leadership roles.
Authorship and Writing
In addition to his professional roles, Jeff Copetas is also an author. He engages in writing during his personal time, contributing to his diverse skill set and interests outside of his primary career in digital experience and e-commerce.