Jenna Crane
About Jenna Crane
Jenna Crane is the Head of Product Marketing at Klaviyo and a Product Marketing Mentor at Sharebird. She has extensive experience in product marketing, having held various roles at companies such as Drift, Dropbox, and Klara.
Current Role at Klaviyo
Jenna Crane serves as the Head of Product Marketing at Klaviyo, a position she has held since 2021. In this role, she focuses on developing and executing marketing strategies that align with Klaviyo's goals. Her responsibilities include overseeing product positioning and messaging to ensure that the company's offerings resonate with customers. Jenna's leadership in product marketing contributes to Klaviyo's growth and success in the competitive marketing technology landscape.
Previous Experience at Drift
Before joining Klaviyo, Jenna worked at Drift as a Product Marketing professional from 2019 to 2021. During her tenure in the Greater Boston Area, she was responsible for creating and implementing marketing strategies that highlighted Drift's products. Her work involved collaborating with cross-functional teams to enhance product visibility and drive customer engagement.
Background at Dropbox
Jenna Crane has extensive experience at Dropbox, where she held multiple roles from 2014 to 2018. She started as a Content Marketing Manager, then progressed to Product Marketing Manager, and later became the Product Marketing Lead for Dropbox Paper and Productivity. Her time at Dropbox allowed her to develop a deep understanding of product marketing and customer engagement strategies.
Education and Expertise
Jenna holds a Bachelor’s Degree from Georgetown University. She also studied Front-End Web Development at General Assembly in 2014. Her educational background supports her expertise in crafting customer-first positioning strategies that drive revenue growth. Jenna is recognized for her ability to build product marketing teams from the ground up and provide valuable insights through platforms like Sharebird.
Mentorship at Sharebird
Since 2021, Jenna has been involved with Sharebird as a Product Marketing Mentor. In this capacity, she shares her knowledge and experience with other product marketers, providing insights and guidance on best practices in the field. Her role at Sharebird reflects her commitment to fostering growth and development within the product marketing community.