John Goodwin
About John Goodwin
John Goodwin serves as the Vice President and Executive Creative Director at Klaviyo, bringing extensive experience in brand and creative direction from previous roles at Patagonia and other notable companies.
Current Role at Klaviyo
John Goodwin serves as the Vice President and Executive Creative Director at Klaviyo, a position he has held since 2021. In this role, he oversees the creative direction and branding strategies for the company. His leadership focuses on enhancing the brand's presence and ensuring that the creative output aligns with Klaviyo's mission and vision. Goodwin's extensive experience in creative roles supports his ability to drive innovative marketing initiatives.
Previous Experience at Klaviyo
Prior to his current position, John Goodwin worked at Klaviyo as the Vice President of Brand on a temporary basis from 2021 to 2022. During this six-month tenure, he contributed to the brand's strategic development and creative direction, leveraging his background in design and branding to enhance Klaviyo's market positioning.
Professional Background in Creative Roles
John Goodwin has a diverse background in creative roles across various companies. He worked at Patagonia as the Global Brand & Digital Creative Director from 2016 to 2021, where he was responsible for overseeing brand strategy and digital initiatives. Before that, he held positions at Leapnet as Art Director, Razorfish as Senior Art Director, and OgilvyOne as Associate Creative Director. His career spans multiple facets of design and branding, showcasing his adaptability and expertise.
Education and Expertise in Graphic Design
John Goodwin studied Graphic Design at the University of Illinois Urbana-Champaign, where he earned a Bachelor of Fine Arts (BFA) from 1994 to 1997. His education provided a solid foundation in design principles, which he has applied throughout his career in various creative roles. This academic background supports his ability to lead creative teams and develop effective branding strategies.
Early Career and Initial Roles
John Goodwin began his career in design at the National Center for Supercomputing Applications (NCSA) as an Interface Designer from 1997 to 1998. He then transitioned to Roundtable Media Inc. as a Designer for one year from 1998 to 1999. These early experiences laid the groundwork for his future roles in art direction and creative leadership.