Kali Lorenzetti
About Kali Lorenzetti
Kali Lorenzetti serves as the Senior Director of Integrated Marketing at Klaviyo, a position she has held since 2024. With a background in growth marketing and brand management, she has previously worked at Meta, Del Monte Foods, and Zendesk.
Work at Klaviyo
Kali Lorenzetti currently serves as the Senior Director of Integrated Marketing at Klaviyo, a position she has held since 2024. In this role, she focuses on developing and executing marketing strategies that integrate various channels to enhance customer engagement and drive growth. Prior to her current role, she worked at Klaviyo as the Director of Account Based Marketing from 2021 to 2024, where she was responsible for creating targeted marketing initiatives aimed at key accounts.
Previous Experience at Meta
Before joining Klaviyo, Kali Lorenzetti worked at Meta as the Manager of Growth Marketing from 2018 to 2021. During her time at Meta, she contributed to the development of marketing strategies that aimed to drive user acquisition and engagement. Her experience in the San Francisco Bay Area allowed her to collaborate with various teams to optimize marketing efforts.
Educational Background
Kali Lorenzetti earned a Bachelor of Science (B.S.) degree in Agribusiness Marketing from California Polytechnic State University-San Luis Obispo. Her education provided her with a strong foundation in marketing principles and business strategies, which she has applied throughout her career in various marketing roles.
Career History in Brand Management
Kali Lorenzetti has extensive experience in brand management, having worked at several notable companies. She served as a Brand Manager at Foster Farms from 2008 to 2011 and later at Del Monte Foods, Inc. as Brand Manager for Customer Brands from 2015 to 2016. These roles involved overseeing brand strategies and marketing initiatives to enhance brand visibility and market share.
Experience at Zendesk
From 2016 to 2018, Kali Lorenzetti worked at Zendesk as the Global Customer Marketing Manager. In this role, she focused on creating marketing programs that targeted existing customers to enhance their experience and drive retention. Her work contributed to the overall customer engagement strategies at Zendesk during her tenure.