Lacey Berrien
About Lacey Berrien
Lacey Berrien serves as the Senior Director of Public Relations at Klaviyo and has a diverse background in public relations, having worked with various companies in different capacities. With experience in building integrated PR programs and securing media coverage, she has contributed to both emerging and established brands.
Work at Klaviyo
Lacey Berrien currently serves as the Senior Director of Public Relations at Klaviyo, a position she has held since 2024. In this role, she is responsible for overseeing the company's public relations strategies and initiatives. Prior to this position, she worked as the Director of Public Relations at Klaviyo from 2021 to 2024, where she developed and implemented communication programs that enhanced the company's visibility and reputation in the market.
Professional Experience
Lacey Berrien has a diverse background in public relations, having worked in various roles across multiple organizations. She was the Head of Communications at Drift from 2020 to 2021 and previously held positions at Allen & Gerritsen, where she served as Director, Supervisor, and Manager of Public Relations. Her experience also includes roles at Cone Communications and Wolverine Worldwide, where she focused on social media and account management.
Education and Expertise
Lacey Berrien holds a Master of Business Administration (MBA) from the Questrom School of Business at Boston University, which she completed in 2022. She also earned a Bachelor of Arts in English from Scripps College in 2010. Her educational background, combined with her extensive experience in public relations, equips her with the skills to build integrated PR programs and secure media coverage for various companies.
Background
Lacey Berrien has worked in both independent and integrated agency environments, as well as holding-company PR agencies. Her career spans over a decade, during which she has developed a track record of creating effective public relations strategies. She has experience working with both hypergrowth and legacy companies, demonstrating her ability to adapt to different organizational needs.
Achievements in Public Relations
Throughout her career, Lacey Berrien has successfully built integrated PR and communications programs from the ground up. She has a proven ability to secure ongoing, sustained tier-one media coverage for her clients. Lacey enjoys strategically positioning brands in current news and establishing companies and executives as thought leaders in their respective industries.