Lisa Critchlow
About Lisa Critchlow
Lisa Critchlow serves as the Sr. Director of Ecosystem Marketing at Klaviyo, a position she has held since 2023. With extensive experience in partner marketing and a strong background in SaaS strategies, she has previously held leadership roles at companies such as Teradata, Commvault, and Microsoft.
Work at Klaviyo
Lisa Critchlow serves as the Sr. Director of Ecosystem Marketing at Klaviyo, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies that enhance the company's ecosystem and partnerships. Her experience in ecosystem marketing is aimed at driving growth and engagement within the SaaS industry.
Previous Experience
Prior to her current role, Lisa Critchlow worked at Commvault as Director of WW Partner Marketing from 2015 to 2023. She also held the position of Global Program Director at Teradata from 2012 to 2015. Her career includes various roles in marketing and business development at companies such as HP, EMC, Halliburton, Dell, Microsoft, and BMC Software, showcasing her extensive background in the technology sector.
Education and Expertise
Lisa Critchlow earned her Master of Business Administration (MBA) in Marketing/Marketing Management from Babson College. She also holds a Bachelor of Science (BS) in Computer Science from Southern University and Agricultural and Mechanical College at Baton Rouge. Her educational background complements her expertise in Software as a Service (SaaS) marketing strategies and growth marketing.
Achievements
Lisa Critchlow has received recognition for her contributions to the marketing field, including being named one of the CRN Women in the Channel for three consecutive years. She developed marketing content that won an award from the American Marketing Association. Her skills in building high-performing teams and innovative problem-solving in digital and social media marketing are notable aspects of her career.
Skills and Specializations
Lisa Critchlow specializes in growth marketing with a focus on routes to market. She possesses exceptional skills in developing new programs within the partner marketing domain. Her talent for leading teams and her strategic approach to marketing have positioned her as a leader in the industry.