Mary Mc Coy
About Mary Mc Coy
Mary McCoy serves as the Performance Media Lead at Klaviyo, where she has significantly contributed to the company's growth since 2024. With a background in demand generation and marketing, she has held various roles at Klaviyo and Continuum Managed Services, playing a pivotal role in Klaviyo's transformation into a unicorn and its IPO.
Current Role at Klaviyo
Mary McCoy currently serves as the Performance Media Lead at Klaviyo, a position she has held since 2024. In this role, she is responsible for overseeing performance media strategies and initiatives within the company. Klaviyo is known for its marketing automation platform, and McCoy's leadership contributes to the company's ongoing growth and success in the competitive landscape of digital marketing.
Previous Experience at Klaviyo
Prior to her current role, McCoy worked at Klaviyo as a Demand Generation Program Manager from 2020 to 2024 and as a Demand Generation Marketing Manager from 2018 to 2020. During her time at Klaviyo, she played a significant role in the company's transformation from a startup to a unicorn and supported its eventual IPO. She was recognized as the first demand generation hire at Klaviyo, highlighting her foundational contributions to the marketing team.
Experience at Continuum Managed Services
Mary McCoy held multiple positions at Continuum Managed Services, including Content Marketing Manager, Sr. Demand Generation Programs Manager, and Demand Generation Programs Manager. Her tenure at the company spanned from 2014 to 2018, during which she contributed to various marketing initiatives. McCoy's experience at Continuum provided her with a solid foundation in demand generation and content marketing.
Education and Expertise
Mary McCoy earned her Bachelor of Arts (B.A.) in Economics from the University of Virginia, where she studied from 2009 to 2013. This academic background has equipped her with analytical skills and a strong understanding of economic principles, which she applies in her marketing roles. Her expertise in demand generation and performance media is supported by her extensive experience in the field.
Achievements in Marketing
Throughout her career, Mary McCoy has achieved notable results in marketing performance. At Klaviyo, she exceeded inbound pipeline delivery by over 30% for three consecutive years and scaled global investments by 20 times during her tenure. Additionally, she supported a significant growth in the marketing department, which expanded to over 100 marketers under her influence.