Matthew Serwin
About Matthew Serwin
Matthew Serwin is a Principal of Strategic Product Partnerships at Klaviyo, where he has worked since 2023. He has extensive experience in marketing and sales, having held various positions at Reynolds American, Inc. and Anheuser-Busch, and has contributed to significant initiatives at Klaviyo, including the development of the Klaviyo for Wellness program.
Work at Klaviyo
Matthew Serwin currently serves as Principal - Strategic Product Partnerships at Klaviyo, a role he has held since 2023. Prior to this position, he worked as Senior Strategic Partnership Manager - Ecommerce from 2021 to 2023 and as Senior Channel Manager - Agency Partnerships from 2018 to 2021. During his tenure at Klaviyo, he developed the Klaviyo for Wellness program, which targeted new verticals to broaden the company's market impact. He also led the initiative to integrate Klaviyo with commercetools, enhancing the company's reach in the ecommerce sector.
Previous Experience at Reynolds American, Inc.
Matthew Serwin held multiple positions at Reynolds American, Inc. from 2007 to 2018. He began as a Marketing Brand Ambassador from 2007 to 2008, then transitioned to Territory Sales Manager from 2009 to 2011 in the Destin/Fort Walton Beach, Florida Area. He continued as Account Manager from 2011 to 2014 in Hattiesburg, Mississippi Area, and later served as Senior Division Manager from 2014 to 2017 and Senior Key Account Manager from 2017 to 2018 in Boston, MA.
Education and Expertise
Matthew Serwin earned a Master of Science in Integrated Marketing Communications from West Virginia University, where he studied Social Media, Brand Management, Advertising, and Public Relations from 2012 to 2014. He also holds a degree in Marketing and Communications from the University of Central Florida, which he completed from 2004 to 2008. His expertise includes driving technical integration development to support strategic commercial partnerships, particularly at Klaviyo.
Current Role as Seed Investor at Nacelle
In addition to his role at Klaviyo, Matthew Serwin has been a Seed Investor at Nacelle since 2019. This position allows him to leverage his industry experience and insights to support emerging companies in the technology sector, particularly those aligned with ecommerce and digital marketing.