Michael Smith
About Michael Smith
Michael Smith is a Manager of Web Strategy at Klaviyo, where he has worked since 2023. He has extensive experience in marketing and performance media, having held various roles at companies such as Bamboo, VivaKi, and REI.
Current Role at Klaviyo
Michael Smith currently serves as the Manager of Web Strategy at Klaviyo. He has held this position since 2023, contributing to the company's digital marketing initiatives. His role focuses on optimizing web strategies to enhance user engagement and drive performance metrics.
Previous Experience at Klaviyo
Before his current role, Michael worked at Klaviyo as the Manager of Performance Media from 2021 to 2023. In this capacity, he was responsible for overseeing performance media campaigns, ensuring effective allocation of resources, and achieving targeted marketing outcomes.
Professional Background
Michael has a diverse professional background in marketing and strategy. He previously held positions at various organizations, including Bamboo, where he served as Director of Growth Marketing and Associate Director of Growth Marketing. His experience also includes roles at VivaKi, REI, and Blue 449, where he focused on campaign management and data strategy.
Educational Qualifications
Michael earned a Bachelor of Science (B.S.) in Finance from San Diego State University, where he studied from 2010 to 2014. His academic background provides a solid foundation for his career in marketing and strategy, complementing his practical experience in the field.
Industry Expertise
Michael possesses an entrepreneurial mindset and deep industry knowledge, supported by technical skills in digital marketing. He has a proven track record of managing client budgets exceeding $50 million, demonstrating his capability in handling high-stakes marketing initiatives.