Miles Harding
About Miles Harding
Miles Harding is a Senior Account Executive at Klaviyo, specializing in customer retention strategies through digital marketing. He has a background in business development and holds a degree in Industrial Economics from the University of Nottingham.
Work at Klaviyo
Miles Harding currently serves as a Senior Account Executive at Klaviyo, a position he has held since 2024. In this role, he engages in discussions focused on the strategic use of Klaviyo's platform to improve customer retention. Prior to his current position, he worked as an Account Executive at Klaviyo from 2022 to 2024 and as a Business Development professional from 2021 to 2022. His experience at Klaviyo has allowed him to develop expertise in digital marketing strategies, particularly in personalization and predictive analytics.
Education and Expertise
Miles Harding studied at the University of Nottingham, where he earned a Bachelor of Science degree in Industrial Economics from 2016 to 2019. His educational background provides a solid foundation for his career in business development and digital marketing. He specializes in leveraging predictive analytics to enhance customer lifetime value and has a strong focus on personalization at scale within digital marketing strategies. Additionally, he is proficient in integrating SMS marketing with email marketing to optimize digital relationships.
Background
Before joining Klaviyo, Miles Harding gained diverse experience in various roles. He worked as a Business Development Manager at e-bot7, focusing on AI for customer service in the UK&I from 2020 to 2021. He also held a position as an Associate in Business Development at Guidepoint for two months in 2020. Earlier in his career, he worked as an Accounts Assistant at Acorn Recruitment Ltd and as a Headhunter at Sanctuary Graduates. His early work experience includes an internship at TaxAssist Accountants and a role as an Outbound Sales Advisor at Lloyds Banking Group.
Professional Skills
Miles Harding possesses a range of professional skills that enhance his effectiveness in his current role. He has a strong focus on personalization at scale, which is crucial for developing targeted marketing strategies. His expertise in predictive analytics allows him to enhance customer lifetime value effectively. Additionally, he is skilled in integrating SMS marketing with email marketing, which helps optimize digital relationships and improve overall customer engagement.