Natalie Scoles
About Natalie Scoles
Natalie Scoles is a Senior Design Researcher currently working at Klaviyo, with a diverse background in human-centered design and research across various organizations. She has held significant roles at Blue Cross and Blue Shield, IA Collaborative, and UnitedHealth Group, and has academic credentials in Anthropology, Photography, and Design.
Current Role at Klaviyo
Natalie Scoles serves as a Senior Design Researcher at Klaviyo, a position she has held since 2021. In this role, she focuses on understanding user needs and behaviors to inform product design and strategy. Her work involves conducting research, analyzing data, and collaborating with cross-functional teams to enhance the user experience.
Previous Experience in Design Research
Before joining Klaviyo, Natalie worked at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas as a Senior Human-Centered Researcher and Strategist from 2019 to 2021. She also held the position of Senior Design Researcher at IA Collaborative from 2017 to 2019. These roles involved applying human-centered design principles to improve healthcare and product experiences.
Background in Education
Natalie Scoles has a diverse educational background. She earned a Bachelor of Arts in Anthropology and Photography from Syracuse University from 2001 to 2005. She furthered her studies at the IIT Institute of Design, obtaining a Master of Design in Research, Design, and Strategy from 2013 to 2015. Additionally, she studied Art Direction at the Chicago Portfolio School from 2007 to 2008.
Career Progression in Design and Research
Natalie's career began at QRM, where she worked in various roles from 2006 to 2012, including Client Relations and Design. She later served as an Associate Director of Human-Centered Design at UnitedHealth Group from 2015 to 2017. Her early experiences include internships at Yahoo and Insight Product Development, where she gained foundational skills in UX research.
Design Leadership Experience
In addition to her research roles, Natalie has experience in design leadership. She worked as an Art Director at Robinson & Maites from 2008 to 2010, where she contributed to creative projects and team management. Her diverse roles have equipped her with a comprehensive understanding of both design and research disciplines.