Nelson Haung
About Nelson Haung
Nelson Haung serves as the Sr. Director of Product Marketing at Klaviyo, leveraging extensive marketing experience and startup expertise. His career includes significant roles at companies like Salesforce, Freshworks, and Zinier, where he developed skills in building marketing strategies and teams from the ground up.
Work at Klaviyo
Nelson Haung currently serves as the Sr. Director of Product Marketing at Klaviyo, a position he has held since 2024. In this role, he leverages his extensive marketing experience to enhance Klaviyo's product positioning and messaging. His background in both established companies and startups allows him to bring a unique perspective to the marketing strategies implemented at Klaviyo.
Previous Experience in Marketing
Before joining Klaviyo, Nelson Haung held several significant roles in product marketing. He was the VP of Marketing & Head of Customer Success at Datajoy from 2021 to 2022. He also served as the Sr. Director of Product Marketing at Freshworks from 2022 to 2024. His tenure at Salesforce included multiple positions, such as Product Marketing Manager and Director of Product Marketing, where he gained comprehensive experience in product marketing management.
Education and Expertise
Nelson Haung earned his MBA from the UW Foster School of Business, where he studied Marketing from 2011 to 2013. He also holds a Bachelor of Science degree in Electrical Engineering from the University of California, Davis, completed between 2002 and 2007. His educational background provides a strong foundation for his expertise in product marketing, particularly in technology-driven environments.
Background in Startups
Nelson has significant experience in startup environments, where he has built marketing and sales development functions from the ground up. His role at Zinier as VP of Marketing & Head of Sales Development involved leading these functions and establishing processes that contributed to the company's growth. He has also gained experience in entering markets with no brand equity during his tenure at various startups.
Career Development at Salesforce
During his time at Salesforce, Nelson Haung worked in various capacities, including Director of Product Marketing for multiple segments and as an MBA Intern in Product Marketing. His diverse roles at Salesforce allowed him to gain a broad perspective on product marketing management, contributing to his comprehensive understanding of the field.