Nick Binder
About Nick Binder
Nick Binder serves as the Senior Director of Product Marketing at Klaviyo, where he has worked since 2024. With over 13 years of experience in digital product, analytics, and marketing, he has held various leadership roles at Nike and other companies.
Work at Klaviyo
Nick Binder has been serving as the Senior Director of Product Marketing at Klaviyo since 2024. In this role, he focuses on developing and executing marketing strategies that enhance product visibility and drive user engagement. His tenure at Klaviyo is based in Boston, Massachusetts, where he has been instrumental in aligning product offerings with market needs.
Previous Experience at Nike
Prior to joining Klaviyo, Nick Binder held several positions at Nike. He was the Director of Digital Growth for the Converse Brand from 2021 to 2024, where he led initiatives to enhance digital engagement. He also served as the Global Director of Member Product Growth for a year in 2020, and previously worked in various roles including Global Strategy & Planning for Nike Kids and Consumer Analytics Lead for Global Membership, accumulating significant experience in product growth and strategy.
Career Background in Marketing and Analytics
Nick Binder's career spans over 13 years in digital product, analytics, marketing, and growth strategy. He has worked in diverse environments, including corporate, agency, and startup settings. His roles have included Head of Product Marketing at Mode and Senior Product Marketing Manager at Quantcast, where he developed marketing strategies that aligned with user behavior and business objectives.
Education and Expertise
Nick Binder earned a Bachelor’s Degree from Dartmouth College. His educational background, combined with extensive professional experience, equips him with a strong foundation in understanding user behavior and creating impactful marketing strategies. He focuses on driving financial outcomes through tailored user experiences.