👋 Nick Vessella
About 👋 Nick Vessella
Nick Vessella is a Senior Product Designer specializing in Experiments at Klaviyo, with a background in UI and product design across various industries. He has previously held design roles at Homesite Insurance, Chewy, State Street, and Dazzmobile, and holds a Bachelor of Fine Arts in Graphic Design from Keene State College.
Work at Klaviyo
Nick Vessella currently serves as a Senior Product Designer for Experiments at Klaviyo, a role he has held since 2021. In this position, he focuses on leveraging data science to enhance customer decision-making through the Experiments platform. His contributions include the development of the SMS Assistant and Klaviyo Showcase as part of the Creative Guidance Team. His work is aimed at improving user experience and driving engagement within the platform.
Previous Experience in Design
Prior to his role at Klaviyo, Nick Vessella worked at several notable companies in the design field. He was a Senior UI Designer at Homesite Insurance from 2016 to 2018, and he served as an Interactive Designer, AVP at State Street from 2018 to 2019. Additionally, he worked as a Product Designer for Autoship at Chewy from 2019 to 2021. His earlier experience includes a position as Lead UI/UX Designer at Dazzmobile from 2014 to 2016, and as a Graphic Design/Media Consultant at Big Picture Media & Events from 2012 to 2014.
Education and Expertise
Nick Vessella earned a Bachelor of Fine Arts (BFA) in Graphic Design from Keene State College, completing his studies from 2008 to 2012. He possesses expertise in creating design systems, sales flows, and mobile app design across various industries, including marketing, e-commerce, financial, and insurance sectors. His proficiency extends to a wide range of design tools such as Adobe Creative Suite, Figma, Sketch, Adobe XD, InVision, and Axure.
Design Contributions and Specializations
Throughout his career, Nick Vessella has specialized in leveraging data science to empower customer decision-making, particularly through the Experiments platform at Klaviyo. His contributions to the development of key projects, such as the SMS Assistant and Klaviyo Showcase, highlight his ability to integrate design with functional user experience. His work reflects a commitment to enhancing user engagement and streamlining design processes.