Rebecca Marrow
About Rebecca Marrow
Rebecca Marrow is an Account Executive at Klaviyo, specializing in lifecycle marketing and e-commerce strategies. She has a background in economics from Bowdoin College and experience in various roles within the company, focusing on customer relationships and business development.
Current Role at Klaviyo
Rebecca Marrow serves as an Account Executive for the USMB segment at Klaviyo. She has been in this role since 2024, contributing to the company's efforts in lifecycle marketing and e-commerce strategies. Her current position builds on her previous experience within Klaviyo, where she has held various roles focused on business development and account management.
Previous Experience at Klaviyo
Rebecca Marrow has held multiple positions at Klaviyo. She began as an Outbound Business Development Representative in 2022, where she worked for eight months. Following this, she transitioned to the role of Inbound Business Development Representative for seven months before becoming an Account Executive for the LSMB segment in 2022. Her diverse roles at Klaviyo have equipped her with a strong foundation in customer engagement and marketing strategies.
Education and Academic Background
Rebecca Marrow studied at Bowdoin College, where she earned a Bachelor's degree in Economics from 2017 to 2021. Prior to that, she attended Phillips Academy from 2013 to 2017. Additionally, she participated in a study abroad program at DIS in 2020 and attended The Tuck School of Business at Dartmouth in 2019, enhancing her educational experience in business and economics.
Experience at Bowdoin College
At Bowdoin College, Rebecca Marrow held several roles. She served as a Career Planning Ambassador from 2018 to 2021, where she supported fellow students in their career development. She also acted as the Director of the Senior Class Gift Campaign for six months in 2021, demonstrating her leadership and organizational skills within the college community.
Specialization in Marketing Strategies
Rebecca Marrow specializes in lifecycle marketing and e-commerce strategies. She is passionate about leveraging data to foster meaningful customer relationships, which aligns with her roles in business development and account management. Her focus on data-driven marketing approaches enhances her effectiveness in engaging customers and driving business growth.