Thuan Tran

Senior Director, Demand Generation @ Klaviyo

About Thuan Tran

Thuan Tran is a Senior Director of Demand Generation at Klaviyo, where he has worked since 2021. He has extensive experience in media strategy and partnerships, having held various leadership roles at Publicis Media, Optimedia US, and The Hacker Group.

Current Role at Klaviyo

Thuan Tran serves as the Senior Director of Demand Generation at Klaviyo, a position he has held since 2021. In this role, he focuses on driving demand generation strategies to enhance customer engagement and growth. His work is conducted remotely from Boston, Massachusetts. Tran's expertise in demand generation is pivotal in supporting Klaviyo's objectives in the marketing technology sector.

Previous Experience at Publicis Media

Prior to his current role, Thuan Tran worked at Publicis Media, where he held multiple positions. He served as EVP of Enterprise Strategy and Partnerships from 2018 to 2021, contributing to strategic initiatives in San Francisco, California. Before that, he was the SVP of Client Activation from 2015 to 2018, where he focused on enhancing client relationships and activation strategies.

Career Background in Media Planning

Thuan Tran has a diverse background in media planning, having worked at various organizations. He began his career at Carat as an Assistant Media Planner in 2006. He then progressed to roles at Optimedia, where he served as Communications Planning Supervisor, Associate Media Director, and VP, Group Media Director. His experience also includes positions at The Hacker Group, where he worked as Integrated Media Manager and Media Supervisor.

Educational Background

Thuan Tran studied at the University of California, Davis, from 2001 to 2005, earning a degree that laid the foundation for his career in media and marketing. He also attended Foundation House International Studies in 2004 for 11 months, where he pursued studies in International Studies, further broadening his educational experience.

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