Vivian CAO
About Vivian CAO
Vivian Cao is a Customer Success Manager for the West Coast at Klaviyo, where she has worked since 2021. She has a diverse background in marketing and communications, having held various roles at organizations such as ACEA Biosciences, Nike, and Wonderist Agency.
Current Role at Klaviyo
Vivian Cao serves as a Customer Success Manager for the West Coast at Klaviyo, a position she has held since 2021. In this role, she focuses on guiding clients to maximize their campaign key performance indicators (KPIs), including deliverability, click-through rates, and attributed order value. She develops customer engagement strategies through various channels such as email newsletters, live trainings, and proactive outreach. Additionally, she collaborates with Support, Product, and Engineering teams to effectively route customer requests and feedback.
Previous Experience in Marketing and Communications
Before joining Klaviyo, Vivian held several positions in marketing and communications. She worked at ACEA Biosciences as a Marketing Communications Specialist from 2016 to 2019. Prior to that, she was a Marketing Account Manager at Wonderist Agency - Dental Marketing from 2019 to 2021. Her experience also includes a role as a Marketing Assistant at YMCA from 2015 to 2016 and as a Marketing Intern at the San Diego Asian Film Foundation in 2011.
Educational Background
Vivian studied at San Diego State University, where she earned a degree in Journalism with an emphasis in Media Studies and a Minor in Sociology from 2009 to 2014. During her time at university, she achieved an average graduation score of 98%. Prior to her university education, she attended Mira Mesa High School from 2005 to 2009.
Early Career and Internships
Vivian's early career included an internship as a Sports Media Relations Intern at San Diego State University in 2014, where she gained experience for four months. She also worked as a Sales Athlete/Social Media Specialist at Nike, Inc. from 2013 to 2014, contributing to the brand's presence in Fashion Valley.