Breanne Loso

Director, Integrated Media Strategy @ Known

About Breanne Loso

Breanne Loso serves as the Director of Integrated Media Strategy at Known, where she has worked since 2021. She has extensive experience in media planning and strategy, having held various positions at notable companies including Digitas North America and MEC.

Current Role at Known

Breanne Loso serves as the Director of Integrated Media Strategy at Known, a position she has held since 2021. In this role, she is responsible for overseeing the development and implementation of media strategies for various clients. Her work focuses on integrating media efforts to enhance brand visibility and engagement.

Previous Experience in Media Strategy

Prior to her current role, Breanne Loso accumulated extensive experience in media strategy across several organizations. She worked at Digitas North America as a Media Planner from 2012 to 2014 and later returned as an Associate Media Planner from 2011 to 2012. At MEC, she held multiple positions, including Manager of Integrated Strategy + Digital Planning from 2014 to 2016 and Director of Integrated Strategy + Digital Planning from 2016 to 2017. Additionally, she served as Associate Media Director at Allscope and PGR Media.

Educational Background

Breanne Loso has a solid educational foundation in media studies. She studied at Southern Connecticut State University, where she earned a Bachelor of Arts in Media Studies from 2008 to 2011. Earlier, she attended Juniata College from 2005 to 2007, further enhancing her knowledge in the field.

Expertise in Integrated Media Strategies

Breanne Loso has developed integrated media strategies for notable clients, including high-profile landmarks in New York City, such as Top of the Rock. Her expertise spans various sectors, including healthcare, hospitality, and retail. She manages media strategies for significant clients, including Memorial Sloan Kettering Cancer Center and Rockefeller Center.

Career Timeline

Breanne Loso's career in media strategy began in 2010 as a Communications Assistant at Julia Balfour, LLC. She then transitioned to various roles in media planning and strategy, including positions at Digitas North America, MEC, Allscope, and PGR Media. Her career has been marked by progressive responsibilities and a focus on integrated media solutions.

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