Carl Byers
About Carl Byers
Carl Byers is a Data Scientist who specializes in utilizing machine learning frameworks and microeconomics to optimize ad serving decisions. He has a diverse background in data analysis and sailing instruction, with experience at various organizations including Known and Focus Camera Inc.
Current Role at Known
Carl Byers serves as a Data Scientist at Known since 2021. In this role, he utilizes machine learning frameworks and microeconomic principles to optimize ad serving decisions. He has developed NLP-based tools aimed at enhancing keyword and ad text generation, contributing to the efficiency and effectiveness of advertising strategies. By collaborating with a team of data analysts, account managers, and fellow data scientists, he provides data-driven recommendations to clients, ensuring that their advertising efforts are well-informed and targeted.
Previous Experience in Data Science
Before joining Known, Carl Byers worked at Focus Camera Inc. as a Data Scientist from 2019 to 2021. His role involved leveraging data analytics to improve search strategies and ad performance. Prior to that, he served as a Search Analyst at the same company from 2017 to 2019, where he focused on optimizing search results and enhancing user engagement through data insights. This progression in his career highlights his growing expertise in data science and analytics within the advertising sector.
Education and Academic Background
Carl Byers earned a Bachelor of Arts degree in Economics and Government from Lawrence University, where he studied from 2010 to 2014. His academic background provided him with a strong foundation in economic principles and analytical thinking, which he applies in his current role as a Data Scientist. During his time at Lawrence University, he also engaged in leadership roles, including serving as Vice President of the Lawrence University Community Council and co-founding the Lawrence University Sailing Team.
Experience in Sailing Instruction and Management
Carl Byers has extensive experience in sailing instruction and management. He worked at Manhattan Sailing School from 2014 to 2019, initially as an Instructor and later as School Manager from 2014 to 2015. His responsibilities included teaching sailing techniques and managing school operations. This role complemented his analytical skills, as he applied structured approaches to both teaching and management in a dynamic environment.