Chico Yu
About Chico Yu
Chico Yu is a Manager of Programmatic Data Science with extensive experience in programmatic advertising and data analysis. He has held various roles at companies such as Xaxis, Foursquare, and KPMG, and has a Bachelor's degree in International Business/Trade from the University at Buffalo.
Current Role at Known
Chico Yu serves as the Manager of Programmatic Data Science at Known, a position he has held since 2021. In this role, he is responsible for overseeing programmatic data initiatives and leveraging data science to enhance programmatic advertising strategies. His work contributes to the optimization of digital marketing efforts within the organization.
Previous Experience at Xaxis
Chico Yu has extensive experience at Xaxis, where he held multiple roles. He worked as a Senior Programmatic Specialist from 2019 to 2020, and prior to that, he served as an Analyst in Automated Trading from 2017 to 2019. He also held the position of Manager, Programmatic Services from 2020 to 2021. His tenure at Xaxis spanned over three years, during which he developed expertise in programmatic advertising.
Career Background
Chico Yu's career includes various positions in data and programmatic services. He worked at Hadassah as a Processing Associate on a contract basis in 2016 and at Foursquare as a Venues Data Associate for six months in 2017. Additionally, he gained experience as a Data Entry Associate at Citi from 2015 to 2016. His early career also included an internship at KPMG as a Tax Operations Intern in 2010.
Education and Academic Background
Chico Yu earned a Bachelor’s Degree in International Business/Trade from the University at Buffalo. His studies spanned from 2011 to 2015, providing him with a solid foundation in business principles and trade practices, which he has applied throughout his career in programmatic and data science roles.