Erika Safir
About Erika Safir
Erika Safir is an Account Director with extensive experience in branding and marketing, currently working at Known since 2021. She has held various roles in notable companies, including MullenLowe U.S., Saatchi & Saatchi, and Rolling Stone, and has successfully managed initiatives for high-profile clients.
Current Role at Known
Erika Safir serves as an Account Director at Known since 2021. In this role, she is responsible for managing client relationships and overseeing branding initiatives. Her expertise in strategic guidance and client management contributes to the success of various projects within the organization.
Previous Experience in Advertising
Erika has held multiple positions in the advertising industry. She worked at MullenLowe U.S. as an Account Supervisor for six months in 2016. She also served as an Account Director at Contend for five months in 2020. Additionally, she spent several years at Saatchi & Saatchi, where she held roles including Interactive Project Coordinator, Regional Innovation Specialist, and Account Executive.
Educational Background
Erika Safir earned a Bachelor of Arts degree in English Literature from Trinity College-Hartford, where she studied from 2003 to 2007. She later pursued a Master's degree in Dispute Resolution at Pepperdine University, completing her studies from 2021 to 2023. Her education has equipped her with strong analytical and communication skills.
Expertise in Client Relations and Strategy
Erika possesses extensive experience in negotiating Master Service Agreements (MSAs) and Statements of Work (SOWs) across various industries, including automotive, consumer packaged goods (CPG), and software as a service (SaaS). She has a strong track record of driving client relationships and providing strategic guidance tailored to diverse branding needs.
Notable Projects and Clients
Throughout her career, Erika has successfully managed branding and marketing initiatives for high-profile clients such as Audible, Lunya, and Grubhub. She also guided the marketing strategy for Inspiration4, which was the first all-civilian mission to space, showcasing her ability to handle significant projects in the marketing sector.